Description
In 1883 Emil Rathenau founded Deutsche Edison-Gesellschaft für angewandte Elektricität in Berlin, which became Allgemeine Elektricitäts-Gesellschaft in 1887. Initially producing electrical equipment (such as light bulbs, motors and generators), the company soon became involved in AC electric transmission systems. In 1907 Peter Behrens was appointed as artistic consultant to AEG. This led to the creation of the company’s initial corporate identity, with products and advertising sharing common design features.
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