Biteback’s Sweet Relief range has been designed with one purpose in mind: to stop itching. Our philosophy is simple – we source responsible ingredients that work quickly and well. We’re completely transparent about what’s in our products so that you know exactly what you’re putting on your pet. Sweet Relief’s active ingredient is benzyl benzoate, which is powerful enough to break the itch/scratch cycle but gentle enough to apply every day, even to broken skin. Used for over 10 years with great success, this non-steroid cream is light, non-greasy and quickly absorbs into the skin. Ideal for sensitive areas such as face, ears, paws, elbows and other hot-spots. We don’t use any un-necessary ingredients such as perfumes, parabens, silicones because these are only likely to make agitated skin worse. All our products are cruelty free and environmentally kind. Sweet Relief cream is non-toxic but even better: dogs don’t seem to like the taste at all, so no wastage or worries about ingestion. Other products in the range include a sprayable Sweet Relief lotion which we recommend for larger areas, Sweet Relief Silver for extremely sore and broken skin, and Tac-Tick which is an excellent tick and flea spray. Hand made in the UK. A 50g pot should last a week if used daily.