Biteback’s Sweet Relief range has been designed with one purpose in mind: to stop itching. Our philosophy is simple – we source responsible ingredients that work quickly and well. Sweet Relief’s active ingredient is benzyl benzoate, which is powerful enough to break the itch/scratch cycle but gentle enough to apply every day, even to broken skin. Used for over 10 years with great success, this non-steroid lotion is light, non-greasy and quickly absorbs into the skin. We don’t use any un-necessary ingredients such as perfumes, parabens, silicones because these are only likely to make agitated skin worse. All our products are vegan, cruelty free and environmentally kind. Sweet Relief lotion is non-toxic but even better: dogs don’t seem to like the taste at all, so no wastage or worries about ingestion. The lotion comes in a spray bottle for easy application. Other products in the range include Sweet Relief cream (more concentrated and good for sensitive areas), Sweet Relief Silver for extremely sore and broken skin, and Tac-Tick which is an excellent tick and flea spray. Hand made in the UK.